From the studio
to the boardroom.
Most marketing directors have never made anything. I spent two decades making nearly everything, and that changes the way you understand strategy.
My background is in art, design, and new media. I studied at the Bauhaus University in Weimar, Germany, earning a master's degree in Media Art and Design from one of the most influential design institutions in the world. The education was not simply technical. It was philosophical. It asked how form carries meaning, how structure shapes perception, and how culture moves through systems.
For nearly twenty years, I worked as a practicing artist, designer, and curator. My work appeared in exhibitions from Santa Fe and New York to Amsterdam, Berlin, and Weimar. It received national and international press coverage, was screened at Cannes, and featured by Apple. John Maeda wrote the catalog essay for one of my exhibitions. I founded Bauhaus NEXT100, a nonprofit arts organization, and led curatorial programs on two continents. The work demanded vision and discipline, and it continues to inform how I build durable systems inside cultural institutions.
Along the way, I spent as much time communicating about the work as I did making it. Writing proposals. Managing institutional relationships. Coordinating media. Directing print production. Ensuring the right people were in the room for the right reasons. In time, I understood that this was marketing in its truest form: translation, alignment, and timing.
Eventually, I recognized that the skills I had developed, reading an audience, shaping a message, knowing when to assert and when to restrain, were precisely what cultural institutions needed at the senior level. Most small and mid-sized organizations cannot sustain a full-time marketing director. Yet they operate within systems that demand strategic coherence.
That gap is where my practice exists. As a Fractional Director of Marketing & Communications, I work with a limited number of Santa Fe and New Mexico institutions at a time, offering director-level oversight and strategic clarity without the infrastructure of a permanent hire. I do not operate at arm's length. I embed within the work.
The Bauhaus foundation remains. The strongest communication systems are clear, durable, and honest. Form follows function.