Why free?

Good marketing thinking shouldn't be locked behind a retainer. These tools and guides are offered freely to nonprofits and cultural institutions in New Mexico, because a stronger sector benefits everyone. Use them, share them, and reach out if you have questions.

Featured Resource
Interactive Assessment
In Development

Nonprofit Marketing
Readiness
Scorecard A structured self-assessment covering the six dimensions of marketing readiness most commonly underdeveloped in cultural institutions and nonprofits.

What it covers
  • 01 Digital Foundation & Search Visibility
  • 02 Brand Consistency & Asset Clarity
  • 03 Audience Communications & Newsletter
  • 04 Print & Collateral Systems
  • 05 Media & Advertising Relationships
  • 06 Marketing Budget & ROI Awareness
Get Early Access

Know before
it launches.

The scorecard is currently in development. Leave your email and you'll be among the first to access it, along with a personal note on what your results mean for your organization.

15–20 Questions
Instant Score Report
Personal Follow-Up
No Obligation

Your email is used only to notify you when the scorecard launches. No marketing sequences, no spam.

Downloadable Guides
Free PDFs for nonprofits & cultural institutions
02

Practical guides.
Free to use.

Frameworks and templates drawn from real engagements with New Mexico nonprofits.

PDF
Guide + Template · 2 Documents
Nonprofit Marketing
Calendar

A practical planning resource built specifically for small cultural institutions, structured around program cycles, fundraising seasons, and audience communications rather than generic marketing theory.

  • Five overlooked things your calendar should account for
  • Monthly channel-by-channel planning grid
  • Audience communication cadence guide
  • Seasonal campaign timing recommendations
  • Vendor coordination checklist
PDF
Guide / Reference
Google Ad Grants
for Nonprofits

A plain-language guide to activating and managing Google's $10,000/month advertising grant for eligible nonprofits, one of the most underutilized marketing resources available to the sector.

  • Eligibility requirements and application overview
  • Account structure and campaign setup basics
  • Common pitfalls and how to avoid them
  • When to manage in-house vs. hire a specialist
  • New Mexico-specific strategy and context

More
on the
way.

New resources added as they're developed.
No schedule, no filler. Only when
something is genuinely worth sharing.

If you'd like to be notified when new guides and tools are added, or when the Readiness Scorecard launches, leave your email below. Low frequency. High signal.

No marketing sequences. Unsubscribe anytime.