Why free?

Good marketing thinking shouldn't be locked behind a retainer. These tools and guides are offered freely to nonprofits and cultural institutions in New Mexico, because a stronger sector benefits everyone. Use them, share them, and reach out if you have questions.

Featured Resource
Interactive Assessment
Available Now

Nonprofit Marketing
Readiness
Scorecard A structured self-assessment covering the six dimensions of marketing readiness most commonly underdeveloped in cultural institutions and nonprofits.

What it covers
  • 01 Digital Foundation & Search Visibility
  • 02 Brand Consistency & Asset Clarity
  • 03 Audience Communications & Newsletter
  • 04 Print & Collateral Systems
  • 05 Media & Advertising Relationships
  • 06 Marketing Budget & ROI Awareness
Interactive Self-Assessment

Score your
readiness.

Twenty questions across six dimensions, each measured against 2026 sector benchmarks. Answer online for an instant score out of 100 and a plain-language read on what to fix first, or download the PDF to work through it offline.

20 Questions
Instant Score Report
Personal Follow-Up
No Obligation
Interactive
Take the Scorecard
Download PDF
Download PDF
Downloadable Guides
Free PDFs for nonprofits & cultural institutions
02

Practical guides.
Free to use.

Frameworks and templates drawn from real engagements with New Mexico nonprofits.

PDF
Guide + Template · 2 Documents
Nonprofit Marketing
Calendar

A practical planning resource built specifically for small cultural institutions, structured around program cycles, fundraising seasons, and audience communications rather than generic marketing theory.

  • Five overlooked things your calendar should account for
  • Monthly channel-by-channel planning grid
  • Audience communication cadence guide
  • Seasonal campaign timing recommendations
  • Vendor coordination checklist
PDF
Guide / Reference
Google Ad Grants
for Nonprofits

A plain-language guide to activating and managing Google's $10,000/month advertising grant for eligible nonprofits, one of the most underutilized marketing resources available to the sector.

  • Eligibility requirements and application overview
  • Account structure and campaign setup basics
  • Common pitfalls and how to avoid them
  • When to manage in-house vs. hire a specialist
  • New Mexico-specific strategy and context
Read online
Read the Guide
Download PDF
Download PDF

More
on the
way.

New resources added as they're developed.
No schedule, no filler. Only when
something is genuinely worth sharing.

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